My team was in a multi-year creative partnership with London-based designer Saul Nash, working to develop a collaborative sub-label for lululemon: SLNSH. Drawing upon Saul’s background as a dancer and choreographer, the line played with codes of sportswear, fluidity of movement, and the lululemon brand identity through riffing on signature styles, seam lines, and the logo itself. I worked closely with Saul to translate his design vision into high-performance, intricately crafted collections that blurred the boundaries between fashion and activewear. Developing intricately crafted custom textiles – through jacquards, prints, sweater knits, and engineered seamless pieces – was a key focus throughout the collaboration.